HEINEKEN UNVEILS A NEW STAR IN DAR.

Heineken beer launched a newly designed Star Bottle Saturday at in front of a packed house at Club 327 in Dar es Salaam. The Star Bottle is a new sleek aluminum bottle that has a similar classic shape and glows in the dark when placed in front of UV light which is commonly found in premium nightlife destinations.

The bottle which in normal light is the classic Heineken green color turns blue under UV lights and reveals an amazing shooting star pattern. The bottle was designed to reinforce Heineken's position as the dominante premium beer globally and the lifestyle beer of preference with consumers in Tanzania but with same world-class taste enjoyed in over 170 Countries across the world.

Speaking at the launch of the Star Bottle, Heineken Country Manager, Uche Unigwe, said the bottle is designed for young tastemakers and leaders who want to stand out in the crowd when they find themselves in outlets of choice like Club 327.

'The new Star Bottle represents what the everyday Heineken consumer is all about, leadership, style, and elegance. These values are also represented in where Heineken consumers choose to consume our product" said Unigwe. "What better place to reveal our new Star Bottle than at Tanzania's newest premium nightclub" said Unigwe referring to Club 327 which was also celebrating the grand opening of the club Saturday night.

Although the new aluminum bottle is a departure from the classic glass bottle, consumers can still expect the same smooth, full-bodied beer with a complexity that balances fruity notes with mild bitterness that has been synonymous with Heineken for more than 100 years. Heineken plans to make the bottle available at limited outlets in Tanzania opting to place the bottles in locations that match the profile of their core consumer.  Club 327 is not only the first but the only outlet in Tanzania where the Star Bottle is currently available.

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